Mio

Have you ever gotten tired of the taste of water? Do the water flavor packets ever leave a grainy taste in your mouth?  Well there is a new “liquid enhancer” called Mio on the market.  It’s produced by Kraft and comes in six different flavors.

I first heard about Mio through one of my MBA classes in March of 2011.  We had to do a group presentation on a new product and one of my group members had come across an article about the new “liquid enhancer.”  Mio can be found at your local grocery store for about $4.

Mio is all about individual preference in flavoring.  Because it comes in a squeezable bottle individuals can sweeten their drink according to their tastes, not a prepackaged amount.  The package claims to last for 24 8oz drinks but it all depends on how much you use per drink. 

I found that I started drinking a lot more water at work once I started using Mio.  One of my friends started flavoring water for her kids with Mio instead of buying them Gatorade or Kool-aid.  She said they loved the flavors and it ended up being cheaper (and healthier) then purchasing the other sweet drinks.

Is there new product that you love and recommend I try?